Free teardown

Want a strategist's
eye on your site?
Free 5-minute teardown.

Send me your URL. I'll record a 5-minute Loom showing exactly what's stopping the site from converting — positioning, messaging, hierarchy, and the friction in between. No sales pitch attached.

What you get

Not a generic
UX audit.

Five minutes of strategic feedback from someone who has spent twenty years figuring out what actually moves the needle for businesses like yours.

01
Recorded by me

A 5-minute Loom video, recorded personally — not by a junior, not from a script.

02
Strategic, not cosmetic

Positioning, messaging, hierarchy, and what's actually stopping the page from converting.

03
Specific recommendations

What to change, in what order, and why. Not "make the fonts bigger."

04
48-hour turnaround

Submit today, get your Loom back within two working days.

Watch a sample

See what
you'll get.

The strategic lens

What Nick
actually looks at.

01
Positioning

Does the site make a claim — or just exist? If a stranger landed here, would they know why you're worth choosing?

02
Messaging clarity

Could a ten-second visitor describe what you do and why it matters? If not, the rest of the site is doing extra work for nothing.

03
Conversion path

Where's the friction between landing, understanding, and acting? Every step that isn't pulling its weight is costing enquiries.

04
Differentiation

Does it sound like every other site in your category — or undeniably yours? Sounding generic is the most expensive mistake a site can make.

Is this for you?

Honest about
who this is for.

Great fit if…
  • You're an established business with real revenue
  • You're getting traffic that isn't converting like it should
  • You can hear honest feedback without flinching
  • You're open to changing your messaging or positioning
Not for you if…
  • You're pre-revenue and want validation
  • You only want feedback on visuals (colours, fonts, etc.)
  • You're not the decision-maker on the site
  • You don't have a website live yet
How it works

Three steps.
Forty-eight hours.

01
Send your URL

Drop your link and any context in the form below. Takes about thirty seconds.

02
Nick records a Loom

I review the site and walk through what's working, what isn't, and what to do about it.

03
You get the link in 48h

Hits your inbox within two working days. Watch it whenever, share it with whoever.

Nick Gulic
Reviewing your site personally
From the founder

Twenty years.
Real opinions.

Twenty years across web, copy, and business strategy. I review for what actually changes outcomes for ambitious businesses — not what looks pretty in a Dribbble shot.

20+
Years in web & business strategy
24m
Sales ($) generated
100%
Senior talent (no juniors here)
FAQ

Questions
before sending.

Quick answers to the things people usually ask before submitting.

Yes — no catch. I record a handful each week because they regularly turn into projects later, but you're under zero obligation.

Then you'll get a short Loom telling you that. Most "fine" sites still leave money on the table around positioning and conversion — and I'll point out where.

No. There's no follow-up sales sequence. If we end up working together, great. If not, you've still got a free strategic review.

Direct. Not rude — but not coddled either. If I think your headline is killing you, I'll say so.

This isn't the right offer for you yet. Get something live first, then send it through. Or start a project with us if you'd like a site built from scratch.

Within 48 hours of submitting your URL — often faster.

Get your teardown

Send me
your site.

Drop your URL and I'll record a personal Loom within 48 hours. No automated sequence, no pitch deck — just honest, strategic feedback.

Five spots left this week.
Recorded personally by Nick
48-hour turnaround
No pitch deck. No automated sequence.

No spam. No automated sequence. Just a Loom from Nick within 48 hours.